Scent Marketing for Your Business
The perfect solution to transform your business into a luxury experience
What is scent marketing?
Scent marketing, also known as ambient scent marketing, olfactory marketing or aroma branding is the process of diffusing tailored ambient fragrances within a business environment to heighten the company's revenue, value, improve customer linger time and attract new consumers.
Aroma branding not only taps into the olfactory nerves but also has an instant effect on customers as it bypasses cognitive thought which happens when we look at an advertisement or photo and goes directly to the brain's limbic system, which controls emotion which inturn triggers emotional responses.
One of the reasons scent marketing is so successful as a sales strategy is because visual advertising no longer captivates the modern day consumer the way it once did. Consumers have grown tired of advertisements, commercials and presentations. The great thing about smell is that it permanently captures the audience’s attention giving them reason to return back to the store.
Why is scent marketing good for businesses and revenue within a business?
Multiple studies have shown that scent marketing not only increases revenue in some companies by 45% or more but that customers have a more pleasant and uplifting experience inside the store when scent marketing is implemented. Research conducted by the International Journal Of Marketing Studies indicated that a survey of four hundred consumers after shopping in a Nike store reported that a “pleasant ambient scent” improved not only their opinion on the store in general but the chances they would come back to shop again.
Trials in a USA casino showed gambling revenue increased by 48% with the introduction of aromas. Casinos that have a pleasant scent show that gamblers spend 45% more.
Starbucks adds the scent of coffee to their HVAC systems to overpower any smell their food offerings might be emitting and remind customers to purchase coffee.
Another example of this is in Sony stores, these stores are scents with manderin orange, vanilla blend which is designed to put female consumers at ease while purchasing electronics from their store.
Why is it better than other marketing strategies?
One of the reasons scent marketing is so successful as a sales strategy is because visual advertising no longer captivates the modern day consumer the way it once did. Consumers have grown tired of advertisements, commercials and presentations. The great thing about smell is that it permanently captures the audience's attention giving them reason to return back to the store.
Scent marketing will affect your business in a multitude of ways, here are a list of examples;
- Increase in sales
- Create a welcoming first impression
- Gives the consumer a reason to return to your store
- Revenue up in the first 1-2 years of scent marketing
- Improve brand recognition
- Attracts new customers
- Inspire brand loyalty
- Counteract malodors
- Affects performance in the workplace
- Extends time customer lingers
LX3000
Our custom-made home scenting system is designed to fill up to 3000 sqft of space with the luxury fragrance of your choice. Best for homes & small businesses.
or
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LX6000
Our business-ready scenting system is designed to fill up to 6000 sqft of space with the luxury fragrance of your choice. Best for larger homes & businesses.
or
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Just to name a few. Using scent marking in this way is giving businesses a rise in demand for products and a rise in consumer appearance in stores which in turn brings you more revenue.
As you can see scent marketing has multiple benefits to a company. This shows how introducing a signature scent into any type of business affects customer perception and increases the bottom line.
Scent marketing will affect your business in a multitude of ways, here are a list of examples;
- Increase in sales
- Create a welcoming first impression
- Gives the consumer a reason to return to your store
- Revenue up in the first 1-2 years of scent marketing
- Improve brand recognition
- Attracts new customers
- Inspire brand loyalty
- Counteract malodors
- Affects performance in the workplace
- Extends time customer lingers
The Perfect In-Home Scenting System
Sign-up for the LX3000 /LX6000 + a monthly fragrance bottle of our fragrance for one low monthly price.
