There are many ways to lure customers in a store, and having a unique and pleasant smell is one of them. Fragrances might feel like a regular smell, but our fragrances consist of oils that could influence a person’s mood, but in a store could influence the customer’s purchases.
According to studies, happy customers generally stay longer in stores and are more likely to make a purchase than otherwise. Happy customers also tend to make larger transactions because they simply feel good and relaxed.
The store’s goal is to sell as many products as possible and to do so they need customers. Fragrances are a natural way of luring customers and giving them a unique experience. Scents are also able to change the customers mood, helping them to make a decision and pleasing them enough to make them want to come back.
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