The Power of Scent Marketing for Dental Offices
When you think of visiting the dentist, pleasant smells might not be the first thing that comes to mind. The sterile smell of cleaning products and the latex gloves worn by the dental staff are often associated with dental offices. However, in recent years, many dental offices have started to embrace scent marketing as a way to create a more inviting and relaxing atmosphere for their patients. What is Scent Marketing? Scent marketing, also known as aroma marketing or smell branding, is the use of carefully chosen scents to evoke emotions and create positive associations with a brand or space. It